During my internship at unwstd., I was asked to design a campaign to promote their campaign 'July unwstd.', a campaign to raise funds for charity by going alcohol free for the month of July.
unwstd. is an alcohol free bottle shop and online community. Their focus is not solely about enforcing people to live alcohol free lifestyles, but rather to remind people that the option is there to go alcohol free if they would like.
July unwstd. is a campaign that encouraged people to go alcohol free for the month, not only to take a break from alcohol, but to focus on themselves and their wellbeing. The campaign also raised funds for several charities through the purchases of the four July unwstd. bundles that were available.
