In 2019 I was tasked with the brief to create branding and packaging for a local business that would sell candles, melts and reed diffusers. The branding and packaging was to encapsulate a simple, yet elegant style that will suit the decor of any home, workplace or business.
Label & Co is a small business that was founded in 2019 by my mother, Desirée. My mum has always been a candle lover. Every Mother's Day, birthday and Christmas, it was the go-to gift for her. Every time you would enter our home, there was always at least one candle burning somewhere. It only seemed fitting that she decided to create Label & Co.
The name "Label & Co" is derived from my brother's name and mine - Lachlan and Isabel. The 'La' for Lachlan, and the 'bel' for Isabel. Mum often jokes the 'Co' is for her.
It was important that we created a brand that would suit any home, hence why we settled on the black & white design. It is elegant and not too overstated, and can easily go with any decor. Over time we have introduced a bit of colour to the brand, with the labels for the travel tins, or the varying jar colours, however we've kept it simple and understated.
